13 sessions · 22.5 hours · 1.5 CSTU semester credit hours

Seven figures saved. The metric everyone tracked had nothing to do with it.

The business bottom line doesn't care how many tokens you burned, how many messages went out, or how many people replied. It cares about one thing: did the number move — and how fast.

The evidence

The number nobody could see moving — until it did.

The outcome

Seven figures a year — invisible, because stopped waste doesn't appear on any dashboard.

The money you save is the money nobody can point to. Measured on a real enterprise data-platform program — figures rounded, not exact, by agreement.

The speed

What used to move in months now moves in days. Sometimes hours.

The gap wasn't willingness. It was the channel — and how fast a decision could travel through it.

The leading indicator underneath it

Before — email notification

10%

response rate. Buried in an inbox, no urgency signal, easy to defer — and defer becomes never.

After — automated Slack outreach

70%

engagement within 24 hours. Direct, personalized, and specific enough that a stakeholder can act on it in under 30 seconds.

How this is built

One workflow. Two layers.

You're not learning a tool. You're building a workflow that remembers your people and reaches them without you in the loop. The tool is where you build. The workflow is what you own.

Tier 1 · Build layer

Where you construct the workflow

An agentic coding tool — Claude Code, OpenAI Codex, or OpenCode. Terminal-native, roughly interchangeable for this job. You build hands-on in Claude Code; what you build transfers to the others.

Tier 2 · Operating layer

Where it lives after this course

An agent operating layer such as Hermes Agent (Nous Research): persistent memory of each stakeholder, cross-session context, self-scheduled follow-ups, running in Slack without depending on your laptop. You don't build in Hermes during this course — it's where the loop you build graduates to next.

What participants ship

One killer skill, built on your own program.

A working outreach agent

An agent-driven Slack workflow that replaces batch email notifications with personalized, direct messages to individual stakeholders. Built hands-on in Claude Code.

A measured response-rate lift

Your own before/after numbers — not a vendor's case study. Track the gap between email and direct outreach on your actual program.

A reusable Skill

The workflow packaged so your team can run it after the course ends — not a one-off automation only you understand.

Curriculum

Thirteen sessions. One workflow that outlives the course.

22.5 hands-on hours over 6.5 weeks, twice a week — weekday evenings run 2 hours, Saturdays run 1.5 hours. Starts from zero: environment setup is folded into Session 1, so no separate prerequisite course is needed. Built directly on your own stakeholder list, not a generic demo dataset.

Set up your agent, then diagnose the response gap

Weekday evening · 2h

01
Environment setupStakeholder auditRoot-cause diagnosis

You leave with: Your agentic coding tool installed and working, plus a documented baseline of your own communication failure, in numbers

Tools · Environment setup (Claude Code, shell basics, git) followed by a review of your current notification history with your agent

Set up the direct channel

Saturday · 1.5h

02
Direct channelMessage design

You leave with: A working Slack integration ready to send messages

Tools · Slack API and webhook basics, workspace setup

Build the outreach agent

Weekday evening · 2h

03
Agent workflowPersonalization at scale

You leave with: An agent that sends one round of personalized outreach

Tools · Your agent, scaffolded to read a list and draft a message per recipient

Wire it to real program data

Saturday · 1.5h

04
Data-grounded outreachSpecific, not generic

You leave with: Messages that reference live status and blockers, not generic templates

Tools · Connecting your agent to the data source that already tracks your program

Handle responses

Weekday evening · 2h

05
Response handlingTwo-way loop

You leave with: A two-way loop — the agent sends, captures, and logs the response

Tools · Structured decision capture: approve / block / escalate. This is the first seed of persistent memory — the operating layer (Hermes) is where it fully lives, later.

Design escalation and cadence

Saturday · 1.5h

06
Escalation logicCadence design

You leave with: A cadence and escalation policy your agent enforces automatically

Tools · Follow-up timing logic that stays urgent without becoming noise — the self-scheduling behavior an operating layer like Hermes runs continuously once this graduates past a script

Segment your audience

Weekday evening · 2h

07
SegmentationAudience-specific messaging

You leave with: Segmented messaging logic — executives, ICs, and partners get different shapes

Tools · Audience-type branching inside your agent

Measure what the P&L sees

Saturday · 1.5h

08
Response-rate measurementTime-to-decision

You leave with: A dashboard showing your own before/after numbers — response rate and time-to-decision

Tools · Response-rate and time-to-decision tracking, built by hand

Pressure-test with real results

Weekday evening · 2h

09
Live results reviewReal-world validation

You leave with: Instructor and peer feedback on your live, measured numbers — not just your build

Tools · A working demo of your agent against your own real data

Package it as a reusable Skill

Saturday · 1.5h

10
Reusable SkillHandoff-ready

You leave with: A reusable Skill your team can run without you in the room

Tools · `skill-creator` — package the workflow so it outlives this course. This is what you own; an operating layer like Hermes is where it can later run without your laptop.

Scale across programs

Weekday evening · 2h

11
Multi-program scaleData privacy

You leave with: A scaling plan for using this beyond your original pilot

Tools · Permissions, rate limits, and privacy handling for outreach at scale — the same concerns that govern a persistent operating layer once you graduate to one

Build the business case

Saturday · 1.5h

12
ROI argumentBusiness case

You leave with: A one-page business case with your own numbers

Tools · Translating the response-rate lift into dollars saved and time-to-decision

Ship the case study

Saturday · 1.5h

13
Capstone demoPortfolio-ready

You leave with: A live demo and a portfolio-ready before/after case study

Tools · The full arc — diagnosis, build, measured lift, and business case — presented end to end

After Session 12

You don't have to present the business case alone.

Session 12 ends with a one-page business case in your own numbers. Want Ping to present it with you — or come into your organization as your Forward Deployed Engineer and implement it?

Talk to Ping about your org

Who this is for

Anyone accountable for a number they can't move by themselves.

You're measured on an outcome, but you can't command it directly — you have to change other people's behavior at scale to move it. The mechanism isn't specific to program management — it's specific to broadcast versus direct:

  • Program & Technical Program Managers — chasing decisions from stakeholders one calendar invite at a time
  • Transformation & Change Leads — whose rollout succeeds or fails on whether people actually change what they do, not on whether a plan exists
  • Chiefs of Staff — who own the follow-through on decisions they didn't make and can't force, only chase

You already know who you need to reach and what you need from them. What's missing isn't access — it's a channel that gets a response. This course assumes you can describe your audience in plain language and have (or can get) a workspace on the platform they already live in.

Get started

Everything you need, in one place.

7 Figures of Impact

The tool is where you build. The workflow is what you own.

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