See the pattern behind the work — watch the TEDx talk.

How language changes behavior

AI transformation, at your scale

Build AI systems you own — not tools you rent.

Whether you lead an institution or you're building on your own, the goal is the same: an AI environment you control, a workflow you understand, and work you can actually ship. Book a private assessment, start with a course for CSTU credit, or bring your whole organization.

Book a conversation with Ping

Bring your current setup and constraints. You'll leave with a clear picture of your next step.

Now teaching

CSE 642: Agentic AI and Application

Build a career gap analysis and training plan app with agentic RAG, layer by layer, with CSTU credit. New to the tools? Free beginner decks cover installing software, the terminal, Git, Docker, the web and data.

weeks

classes

agentic RAG app

See the course

Just Ask Notes

Short notes that change how you work.

The letter takes its name from my novel, Just Ask — same premise: the people who get unstuck are the ones who learn to ask better questions.

One belief challenged. One concrete shift. One question that sticks.

The book behind the letter

Just Ask

A business novel about the people who learn to ask the questions others avoid.

Find the book →

Just Ask Notes · Aug 19, 2026

Stop Asking Who Should Hire You!

When AI turns years of experience into commodity retrieval, directing agents with conviction is how you ship without permission.

Read note→

Just Ask Notes · Aug 17, 2026

It Was Never the CRM. It Was the Habit Wrapped Around It.

Hand the same software to two founders: one builds a compounding network while the other lets it fossilize. The CRM record was never the truth — the conversation was.

Read note→

Builder letters · Coming soon

The builder is the product.

Templates matter. Prompts matter. But the real transformation is the moment a knowledge worker sees themselves as someone who ships.

Read soon

Explore all of Knowledge→

The shift

From AI operator to builder.

AI did not remove the need for taste, context, or judgment. It made them harder to fake.

The next advantage belongs to people who can turn their own knowledge into a system: capture what they notice, shape it into work, ship it, and let the audience response change what they notice next.

That is the work worth getting good at now.

The pattern behind the work

Before AI became the interface, Ping was already studying how language changes behavior.

The TEDx talk traces the same pattern: human language, machine language, and the loop between them.

TEDx: How language changes behavior — Ping Wu

TEDx · How language changes behavior · plays on YouTube from the start

TEDx speaker on language, behavior, and change
Cloud architect and enterprise technologist across ByteDance, SAP, Zuora, and Gilead
Professor at CSTU teaching Creation with Agentic AI to graduate students
Author of Just Ask, a business novel about asking better questions

Two clear paths

Learn to build in a course — or bring Ping into your business.

The course track teaches you to build it yourself. The private track starts with an assessment and ends with AI working inside your business. Same destination — pick the door that fits how you work.

Course track

CSE 642 · Fall 2026 · now teaching

Start

Build a career gap analysis and training plan app with agentic RAG, one layer per session. 13 classes over 7 weeks at CSTU, online, with a free sign-in for the syllabus and slides.

Teaching record

Past courses · 200 students over two years

Practice

CSTU graduate courses in multi-agent systems, AI-assisted software development and agentic AI, plus programs for professionals and teams. See what was taught and what students shipped.

Private track

AI Transformation Assessment · $980

Assess

A private session for SMB owners and executives. Bring your current workflows and tools — Ping maps the bottlenecks and shows where AI blends into your process to 7x your productivity. Credited in full toward implementation.