Before — email notification
10%
response rate. Buried in an inbox, no urgency signal, easy to defer — and defer becomes never.
4 sessions · 6 hands-on hours · PMs, community managers, marketers
Stop broadcasting. Start getting decisions in 30 seconds.
Whether it's a stakeholder group waiting on your group manager, a community that skims your newsletter, or a lead list that never opens your email — broadcast channels have a ceiling. This course teaches the workflow that removes it: direct, personalized outreach to every single person, engineered to get a response without a meeting.
The evidence
Same message, same stakeholders. Different channel, different outcome.
After — automated Slack outreach
70%
engagement within 24 hours. Direct, personalized, and specific enough that a stakeholder can act on it in under 30 seconds.
What participants ship
One killer skill, built on your own program.
A working outreach agent
A Claude Code–driven Slack workflow that replaces batch email notifications with personalized, direct messages to individual stakeholders.
A measured response-rate lift
Your own before/after numbers — not a vendor's case study. Track the gap between email and direct outreach on your actual program.
A reusable Skill
The workflow packaged so your team can run it after the course ends — not a one-off automation only you understand.
Curriculum
Four sessions. One workflow that outlives the course.
1.5 hours each, built directly on your own stakeholder list — not a generic demo dataset.
Diagnose the response gap
01Stakeholder auditRoot-cause diagnosis
You leave with: An audit of your own stakeholder outreach — where messages die and why
Tools · Your current notification history, reviewed with Claude Code
Build the outreach agent
02Agent workflowPersonalization at scale
You leave with: A working Claude Code–driven Slack messaging workflow
Tools · Claude Code + a custom Skill for personalized, non-broadcast messaging
Wire it to real program data
03Data-grounded outreachSpecific, not generic
You leave with: Messages that reference live status and blockers, not generic templates
Tools · Connecting your agent to the data source that already tracks your program
Measure, tune, and package
04Response-rate measurementReusable Skill
You leave with: A response-rate dashboard and a reusable Skill you can hand to your team
Tools · `skill-creator` — package the workflow so it outlives this course
Who this is for
Anyone tired of broadcasting into a channel that doesn't reply.
The mechanism isn't specific to program management — it's specific to broadcast versus direct. The same workflow applies wherever a group has stopped responding to batch messages:
- Program, Project, and Product Managers — chasing decisions from stakeholders one calendar invite at a time
- Community Managers — whose newsletter and announcement channel gets skimmed, not acted on
- Razor-focused marketers — running account-based or high-value outreach where one real reply is worth more than a thousand opens
You already know who you need to reach and what you need from them. What's missing isn't access — it's a channel that gets a response. This course assumes you can describe your audience in plain language and have (or can get) a workspace on the platform they already live in.
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